Strategic Planning

Sound planning and strategies for continual improvement, ensure successful projects with great long term results.

Marketing Plans

Would you climb Mt. Everest without a map? Probably not, but you'd be surprised at how many people hang out their shingle without planning a media strategy. "It seemed like a good idea at the time," tends to be the modus operandi of folks such as these. The path to the summit is littered with the figurative bodies of businesses who struck out for the journey without a plan to reach the top.

A sound and flexible marketing strategy helps to assess opportunties, maximize your resources and capitalize on trends that aren't seen if you're always watching out for the next blizzard, so to speak. We offer comprehensive product marketing planning strategies for both traditional media and internet forecasting so that you can make informed, astute advertising decisions.

The paradox, of course, is that through disciplined planning, you open yourself up to flexible, agile marketing and communications opportunities. This spontaneity allows you to leapfrog past your competition. You can be halfway up the mountain while they're still sorting through their backpacks. Let us serve as your marketing sherpa.

Public Relations

How does your company fare in the world of 360 degree communication? Public relations is more than just issuing press releases. Fading fast are the days of measuring public relations' success by clippings alone. In the world of social media, public relations has evolved to include platforms where your clients give feedback directly - and expect answers. In this 24/7/365 landscape, managing your image is a demanding task that requires diligence, attentiveness, empathy and response.

Oftentimes, crisis management gives companies an ideal opportunity to showcase their public relations skills. With analytics (and the accompanying diagnostic skills to distill the resonance behind the numbers alone), we can help you create and manage public relations across multiple outlets, both online and offline. What's more, we have the ability to research and discover additional, unrecognized occasions where you can shine.

Plugging into existing and emerging avenues of communication, like the blogosphere, we can advise as to prime places to leverage your company or brand to its best effect. Please let us know how we can help.

Fundraising

We all know times are tough, and when you’re trying to fundraise, times feel even tougher.

Trying to garner support for an ongoing campaign, whether its financial support or not, can require a lot of planning and tracking. Who are your current donors? Where are other people like them? What reasons do people have to want to give money to your organization?

Keep in mind the “golden rule” of fundraising: people don’t give money to an organization or a cause – they give money to another person. That’s why your fundraising efforts need to not only tell a story, they need to help put a face on your organization.

Does your organization do a lot of work with children, or support research or educational initiatives? Find the PEOPLE who benefit from your work, and share their stories. The other opportunity is to have your director or marketing coordinator right a personal letter – not something full of fluff and big theoretical words – but something passionate, honest and personal.

By informing others about what you do and how you do it, you better position your organization within people’s minds. And people are much more likely to give to a cause or company that feels relatable and well-managed.

Our team will help you craft your message and work with you to put that personal spin on it that drives results. We’re also skilled in market research and tracking mechanisms to profile your current donor base and determine how to increase your fundraising rates of return.

We know you're swell. Let us help you gain support to keep doing what you’re doing. Click here for more information.

Social Media

If it seems to you as though social media is more "hoo doo voo doo" than measurable, quantifiable media placement, you aren't alone. Ninjas, gurus and other assorted wunderkinds of the web are popping up faster than gophers on a golf course, all promising the silver bullet to social media strategies.

Social media isn't advertising.

It's a litmus test for your business or organization. How do you respond to change? How attuned are you to your industry? Your customers? How much say are you comfortable with them having?

Using a lemming analogy, just because everyone else has a facebook fan page doesn't mean you need one too. However, you may benefit from a twitter presence, used in conjunction with a relevant blogging voice on your website. Let's find out.

Although there isn't a silver bullet to a social media solution, there *is* golden buckshot. Let's sit down for a spell and learn more from each other. What do you hope to accomplish? Who do you wish to reach? What do you consider success - higher click through rates? Increased site traffic? A better image in your community? Tighter crisis management? Product feedback and help with R&D?

We get pretty geeked out about tech and emerging platforms around here. NOTE: possible jingoistic bender imminent - whether you're talking geo-tagging, location-based platforms like Foursquare, Gowalla, or how they link to micro-blogging sites like twitter and community-building places like facebook, (hang in there with us)...

...or maybe you'd like to know more about the function and benefit of wikis, white papers, linkbaiting (what is it? should you use it?), blogging, SEO, SMO, transmedia, mobile, digital... let us help you decide which will help you reach your audience. We're no Pete Cashmore, but we know where he lives: @Mashable.

We make it our business to stay in the loop when it comes to social media. Engagement, collaboration and networking all mean that our clients benefit.

There are literally a myriad of ways social media can assist with and reinforce traditional media channels. Navigating the web is easier with a digital Sherpa. Learn more.

Event Planning

What if you threw a party and nobody came? It is the unspoken fear of every host or hostess. You've hired the band, brought out the good china...what if it's just you and the dog stranded with 5,000 pounds of Little Smokies? Relax. Give us a call and we'll have you turning away gate crashers in no time.

Event planning entails everything from securing the caterer to letting everyone know where the party is. Display your brand front and center: hold a customer appreciation party, open house, sponsor an event or participate in tradeshows. Leave the particulars and the publicity to us.

Large or small, we'll coordinate the details of your shindig to make sure that everything flows smoothly. We offer attention-grabbing ideas and follow through on the fine points so that people will look forward to your next event. Want to actually enjoy yourself at your next soiree? Then call us today.