Blog http://tagcomtest.com/ en Copyright 2011 Thu, 22 Dec 2011 15:43:34 GMT Tablet Wars 2011: Kind of the Same…but Different http://www.tagmarcom.com/blog/view/tablet_wars_2011_kind_of_the_samebut_different/ Brian Marshall http://www.tagmarcom.com/blog/view/tablet_wars_2011_kind_of_the_samebut_different/#id:184#date:15:43 While talking with a colleague here at TAG about the perils of tablet/e-reader gift choices, it occurred to me that we’ve been through another year where ‘everything changes’. Products are coming at us so fast we no longer have the will to keep up…let alone the time.

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Published in: Business User Experience 

]]> Business User Experience Thu, 22 Dec 2011 15:43 GMT TAG Healthcare Marketing Snags Telly Award and More for Trinity Regional Health System http://www.tagmarcom.com/blog/view/tag_healthcare_marketing_snags_telly_award_and_more_for_trinity_regional_he/ Tagmarcom http://www.tagmarcom.com/blog/view/tag_healthcare_marketing_snags_telly_award_and_more_for_trinity_regional_he/#id:183#date:22:08 Trinity “Medical Experts TV Series” advertising merited a Bronze award in the Commercial Category for three spots featuring physicians involved in surgery, cancer and heart services during the 32nd Annual Telly Awards held last June in New York City.

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]]> Mon, 28 Nov 2011 22:08 GMT What do Potential Customers and Men Have in Common? They Both Love Food. http://www.tagmarcom.com/blog/view/what_do_potential_customers_and_men_have_in_common_they_both_love_food1/ Arielle Willson http://www.tagmarcom.com/blog/view/what_do_potential_customers_and_men_have_in_common_they_both_love_food1/#id:182#date:14:49 When I say the words “promotional items,” it’s easy to immediately think of imprinted pens, koozies and other stereotypical “trinket” items. While there’s nothing wrong with these products, I think it’s important to shed some light on the hidden potential of promotional items. 

 

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Published in: Marketing 

]]> Marketing Fri, 14 Oct 2011 14:49 GMT Building a Brand - It’s a Team Effort http://www.tagmarcom.com/blog/view/building_a_brand_-_its_a_team_effort/ Mike Vondran http://www.tagmarcom.com/blog/view/building_a_brand_-_its_a_team_effort/#id:180#date:18:48 Starting and building a brand from concept to maturity requires more than just vision and focus, although those are important parts of the equation.  What’s needed most is a special team of individuals, a team that does not believe in the words "can't be done". A team that views challenge as opportunity and a team that will drive to success on every effort.

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Published in: Business 

]]> Business Mon, 19 Sep 2011 18:48 GMT PR: So What? http://www.tagmarcom.com/blog/view/pr_so_what/ Heather Venema http://www.tagmarcom.com/blog/view/pr_so_what/#id:179#date:21:04 While every public relations campaign or idea starts out with the greatest of intentions, sometimes the results may fall short of meeting our expectations. What do you do next and how do you recover if you find yourself in this situation?

 

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Published in: Media Strategy 

]]> Media Strategy Thu, 08 Sep 2011 21:04 GMT Tweetroulette http://www.tagmarcom.com/blog/view/tweetroulette/ Brian Marshall http://www.tagmarcom.com/blog/view/tweetroulette/#id:178#date:21:45 Sometimes, when I’m just burnt out from reading blogposts, tweets and status updates…and the latest video or forum link just isn’t doing it for me…I play a ‘lil ditty called Tweetroulette.

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Published in: Social Media 

]]> Social Media Wed, 03 Aug 2011 21:45 GMT Marketing the Future Mrs. Dunn http://www.tagmarcom.com/blog/view/marketing_the_future_mrs._dunn/ Arielle Willson http://www.tagmarcom.com/blog/view/marketing_the_future_mrs._dunn/#id:177#date:18:07 For the past few months, I have been dabbling in the world of event planning - not as a result of my new job at TAG, but because of a relationship that started over five years ago - with my fiancé. The day we got engaged, my unofficial career as a wedding planner began.

One could also say that my career in the field of marketing began that day as well. It seems that everything that I-- I mean “we”-- plan for our big day is aimed at marketing ourselves as Mr. and Mrs. Dunn. 
 

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Published in: Marketing 

]]> Marketing Wed, 20 Jul 2011 18:07 GMT What’s Not to “Like”? http://www.tagmarcom.com/blog/view/whats_not_to_like/ Brian Marshall http://www.tagmarcom.com/blog/view/whats_not_to_like/#id:176#date:21:14 It’s right up there with the hottest marketing tactics on the web right now: Companies using giveaways to build the base of people who “like” their business on Facebook.

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Published in: Social Media 

]]> Social Media Wed, 13 Jul 2011 21:14 GMT Social Media Wars http://www.tagmarcom.com/blog/view/social_media_wars/ Heather Venema http://www.tagmarcom.com/blog/view/social_media_wars/#id:175#date:20:27 If you’re not already familiar with the newest social media community to hit the block, odds are you won’t be in the dark about it for long.

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Published in: Social Media 

]]> Social Media Thu, 07 Jul 2011 20:27 GMT Your Dollars Making “Sense” http://www.tagmarcom.com/blog/view/your_dollars_making_sense/ Heather Venema http://www.tagmarcom.com/blog/view/your_dollars_making_sense/#id:174#date:20:08 I’m here to talk about that dreaded six-letter word – the one that’s worse than most four-letter words. You know the one I’m talking about…budget.

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Published in: Marketing 

]]> Marketing Thu, 26 May 2011 20:08 GMT