Trinity Regional Health System Medical Experts TV

Challenge: In 2009, focus groups and telephone surveys were conducted to gain better insight into how consumers in the market make  healthcare decisions including how they choose providers when given a choice. As a result, one of the goals of the 2010 campaign for Trinity Regional Health System was to acknowledge awareness and acceptance of consumers' gowing access to health information.

Solution: These "Medical Expert" TV commercials allowed TAG to put a spotlight on the new patient-doctor partnership while hilighting Trinity physicians as a knowledgeable local resource. The effort emphasizes Trinity as the health system with medical experts right here in our community. While they are highly knowledgeable, they are also approachable and accessible. Additional media utilized to drive home the “medical experts” message included: radio, newspaper, print publications and outdoor