Trinity Regional Health System Billboard

Challenge:
Rally Muscatine around its community hospital following affiliation with Trinity Regional Health System. Local preference for the instituion lagged in recent years and the positive effects of the affiliation needed to stand front and center.

Solution:
We created a campaign that placed an emphasis on giving local residents hometown access to regional-level services. We worked to successfully negotiate a name change and brought the Trinity visual approach to town, emphasizing the fact that the local hospital gave them something that is a part of something much larger.