Sprint Value Message Campaign
Challenge: Nationally, Sprint had struggled with gaining any traction with the “Any Mobile, Any Time” message and had realized the need to craft a more value-related message. TAG and the national agency simultaneously analyzed Sprint’s plans, device lineup and network position to create this theme. The particular challenge was creating a message that was simple and easily replicated in multiple mediums.
Solution: The sandwich was born! We capitalized on the instinctive idea that people see more as better. The sandwich imagery became the staple of the value campaign and was delivered through print, radio and outdoor media as well as in stores though point-of-sale signage and staff apparel. The simplicity of the language and visual cues was well received.
