Sprint Newspaper Materials
Challenge: In providing local marketing support to Sprint territories in more than 14 states, TAG was challenged to create advertising messages with national Sprint brand attributes, while creating a message that would resonate within local markets.
Solution: We took the strategy of Sprint’s national message and transformed the language and images to better represent the product and its value. We understood the importance of brand consistency; however, we have enjoyed strengthening the creative component to communicate messages that differed from the national media.
