Powershed Website

Challenge: Given the niche segment of the market dedicated to alternative energy and solar power, it was important to develop a tailored marketing strategy that could transcend typical marketing strategies and reach a wider, more specific cross-section of the market.

Solution: The genesis and development of the POWERSHED site began on twitter. Leveraging the power of social media and applying deliberate market research strategies to identify key consumers of renewable and alternative energy, TAG Communications built the site to answer and address specific needs that already existed. Employing not only SEO (Search Engine Optimization) and SEM (Search Engine Marketing) but also SMO (Social Media Optimization) enriched practices, the copy and content works to elevate POWERSHED’s organic search rankings and online profile naturally and authentically. Our developers also worked hand in glove with the engineers at POWERSHED’sparent company, Midwest Engineering Consultants, to anchor the site with an accessible and easily updatable Content Management System for the most flexibility and client control, post-site launch.