Mississippi Valley Regional Blood Center

Challenge:
Mississippi Valley Regional Blood Center is one of the region’s largest providers of blood and blood products. While a successful and growing operation, there were markets that lagged behind. They launched an effort to find a partner that would help them continue their growth while improving the performance of targeted locations.

Solution:
We started out relationship with a lengthy discovery process that identified specific market strengths and attitudes, competitive influences, traditional barriers and the motivation behind personal giving. We used this information to launch a campaign that put MVRBC in tune with their audiences. The results were immediately evident and the positive trend toward meeting objectives continues.