Metro MRI

Challenge:
Metro MRI is a freestanding diagnostic image provider that depends upon physician referrals and patient preference to keep things humming. Our challenge was to develop an approach that would validate physician confidence while projecting a positive image that would drive patient preference. Media produced before we came along lacked coherence in both message and appearance.

Solution:
We developed an approach that “paced” consumer thinking by illustrating everyday activities and connecting Metro MRI services to the ability to continue those activities. The approach was unique in the market and the design made their message standout in a consistent way.