I80 Radio Ads

Challenge: Iowa 80 Group manages the Iowa 80 Truckstop, the world’s largest truckstop. The company wanted to convey all the amenities the truck stop has, from museums and dining facilities to gift shops and trucking services.

Solution: TAG created a two-part radio series to speak to the two different audiences: truckers and general consumers. Each segment highlights the benefits of Iowa 80 in a target-specific fashion, while conveying the hospitality and vastness of the complex.

I80-A00050-D Satellite by Tagmarcom

I80-A00050-A Generic by Tagmarcom