Friendship Manor “Friendship Connection” Commercial

Challenge: Looking to continue fighting the stigma associated with the term “nursing home”, Friendship Manor needed some live action marketing materials to support their print collateral. The piece needed to provide a value and benefit beyond what someone could read in their brochures or on their website.

Solution: We created a segment that follows a woman through her decision-making process of choosing a retirement facility, focusing on the two key aspects that include maintenance-free living and the ability to build new friendships.