East Georgia Regional Medical Center

Challenge:
East Georgia Regional Medical Center was caught in the middle of a downward trend in terms of both bed count and outpatient services. Part of the trend saw uncompensated emergency services rising as well. A simple survey of the market indicated that the hospital had fallen out of favor with a growing percentage of the market. The brand had taken a hit in terms of both service reputation and quality of care.

Solution:
The hospital had taken serious steps to remedy issues related to its service reputation. A review concluded that quality of care issues were more a matter of perception than reality. We launched a campaign that focused on the positive changes and outcomes enjoyed by pateients of the hospital’s primary specialties. The first year results were dramatic.