2011 HAVlife Martini Shake Off

The 2011 Martini Shake Off, presented by Bush Construction Company, was the 3rd annual event to benefit the HAVlife Foundation, which works towards preventing "lost potential" in today's youth. Over $40,000 was raised at the event to make it possible to fund athletic programs, music opportunities and other extra-curricular activities for students that would otherwise have to go without. The attendance reached over 850 people with 22 venues participating.

TAG Communications was responsible for the execution of the entire event as well as all print, radio and TV to promote the Shake Off.