Creative
Our designers strive to create beautiful designs that accomplish goals and differentiate brand experiences from clients' competitors.
Graphic Design
As a graphic design firm, we understand what it takes to stand out in a crowd and we apply that understanding to all print products we design. There is nothing more important than being able to attract attention when it comes to printed advertising other than accuracy of the message - fortunately, we're not too shabby at that either.
You have a brand identity and website already and that's great but you could be missing an opportunity to reinforce that brand with your office stationery. Business cards, envelopes, letterheads, and complement slips are all subtle areas of printed real estate which you can take advantage of.
Radio, Audio and Music Production
Memorable music delivers a powerful message.
"It's got a great beat, and I can dance to it. I give it a 10." If American Bandstand is any indication, a tight lyric set to the right tune locks in the message for your listeners. Our audio alchemists can take your message and turn it to gold. Jingles mingle with custom tracks from our in-house full production studio to create pure magic. Whether you need a :30 spot or a full-blown music package, we've got the chops to deliver memorable, relevant communications that linger in the minds of your customers.
Music sets the tone and evokes emotion. We score, record and produce the music that's right for you, controlling the complexities of style and harmony to project your brand effectively. Our award-winning staff's experience exceeds 40 combined years of audio, music engineering and production. High-end digital technology means that changes happen instantly. With this type of firepower and flexibility at your disposal, we invite you to tap our resources. Whether you need streaming audio, internet radio or podcast production, we're just the cats to help you make some noise. Let us know how we can help.
Television & Video Production
When it comes to visual production, our crew knows how to maximize your budget to craft a compelling narrative using images that tell your story. We provide the creative ideas and talent that keep the audience glued to the screen - no matter where the screen is! With the advent of digital and mobile technologies, our crew can translate your visual messaging via both traditional and transmedia channels.
We've got the flexibility to take your story to the streets - incorporating and optimizing YouTube and other emerging platforms. What's extra-smart is that we help you amplify your YouTube and other guerilla video efforts via strategic implementation of SEO (Search Engine Optimization) and SMO (Social Media Optimization) practices to wring that last drop of effectiveness from your marketing budget.
We produce video, film and TV productions of all types for a wide range of business needs. From promotional DVDs that stimulate business to training videos, trade show digital interactive presentations or extended sales programming segments, our productions get noticed and produce results. If you have a message that would benefit from mixing music and pictures, let us know how we can help. Challenges welcome.
Branding & Product Launch
In theory, branding is simple. It's about building affinity; making people like you to a degree that makes you their first, best choice. Most people have a lot of practice doing that.
Things start getting complicated once an organization is involved. People who are a part of your organization act differently, speak differently and leave varied impressions on your audience. It's pretty easy to lose control of your collective brand when it's everyone for themselves.
That's why a lot (if not most) companies reduce "brand building" to a communication exercise, using media to paint the picture they want their audience to see. While that's an important part of the process, it's pretty easy to see that a lot can go wrong if it's the only step you take. Product marketing requires a more systemic and "bigger picture" perspective.
At TAG, we use the Strategic Marketing Plan development process to paint a complete picture of your brand as it exists in the world at that particular moment. We explore the brand identities of the competitors in your market to find weaknesses that define opportunities. We work with you to analyze your people and processes so we can understand how the market sees your company. Finally, we help you establish priorities and find effective ways to implement change.
Then, and only then, do we set about forming the ideas that turn into creative messages to support everything else you do.
That's how the TAG team builds brands.
Web Design & Development
We love designing websites. The web is now the number one way to bring your brand to the masses, and has become increasingly more complex with each passing year. Delivering rich, user-focused interfaces and content is no longer an option but an expectation. Whether it is a new site or a redesign, we start each project with one thing in mind: your goals and how we can help you achieve them.
Seasoned project managers work directly with you to keep you intimately involved with our process each step of the way. Our sites use clean HTML/CSS and JavaScript and are coded by the best in the business for optimal search engine recognition. Capitalizing on the functionality of online strategies, we incorporate streaming radio (audio), YouTube, SEO/SEM and Social Media Optimization to build a 360 degree representation of what you can offer. Add to that the power of analytics and resonance/sentiment measurement and you have a website that truly tells your story. We also make sure that your site delivers post-launch, because our capabilities also include integration with popular content management systems such as Kentico and ExpressionEngine®, giving you flexibility and control when and where you want it..
