Willing success for TAG and our clients
Our actions follow our beliefs. That's what came to mind when I spent last weekend focusing on projections for the remainder of 2012, and the first quarter of 2013.
During this recession, TAG Communications has grown its book of business but, more importantly, we've grown as a partner to our clients.
We've faced more challenges in this difficult economic climate than ever before. Our clients have survived - many have even thrived - during these difficult times. Why do some companies make it while others seem to just disappear?
There are many reasons, but strong relationships with reliable partners are the first that come to mind. Challenging economies can either destroy a business relationship or make it stronger than ever. In a majority of instances, our clients have grown to rely more heavily on our expertise in communications and and our relationships have grown deeper.
One of the things we've always talked about at TAG is that our success as an organization is directly tied to the success of our clients. Our future depends on creating winning situations for our customers. We must work each day, focused on performing at a level of excellence. As a result, we don't bat a thousand, but we are scoring every day.
There are many ways to compare marketing agencies/advertisings agencies - awards for creative, billings, geographic service areas, number of accounts - but if TAG Communications was compared based on the rate of client success, I believe we'd come out at the top of anyone's list.
I enjoy the fact that clients are frequently surprised by how much the TAG team cares about their success. Each team member appreciates and knows the value we bring to the equation. Each and every TAG staff member understands the goals and objectives we pursue for the client: the "win."
This may sound a little like BS in today's world, but it's the absolute truth. TAG and our team of experts care about outcomes and work very hard every day to create winning formulas for our client partners. That makes me proud of our team. I'm confident that each of them understands the power of these beliefs in guiding our actions each day.
Mike Vondran is the President/CEO of TAG Communications, Inc.