Tag Communications

While talking with a colleague here at TAG about the perils of tablet/e-reader gift choices, it occurred to me that we’ve been through another year where ‘everything changes’. Products are coming at us so fast we no longer have the will to keep up…let alone the time.

My antennas go up when I am introduced to a new employee or a guest who is making his or her way through our shop. I’m always introduced as: “this is Dave, our Yellow Pages guy,” or “Dave the phone book man.”

Recently I and several thousand other Quad-Citians  took in a Fourth of July tradition – a barge-load of fireworks displayed up-close and personal (close enough for the still-warm debris to rain down around us!).  With rare presence of mind, I whipped out my new whiz-bang mobile phone and started shooting video.

Some of the most interesting conversations I’ve had lately start with just 140 characters. The other day, my friend @YoungImpact (Stephen) had referenced in a tweet the phrase, “toilet as canvas” in relation to a venture capitalist start up event in Washington DC. Just to show you what type of rabbit warren the tangents in my head resemble, his tweet immediately reminded me of Marcel Duchamp and his pivotal work, Fountain.

It’s so easy to take loyal and repeat business for granted, and we often we forget how valuable it is. We’re always thinking about how hard it is to gain a customer’s business and trust in the first place, but don’t really think about how it’s even more difficult to get it back or just how EASY it is to lose it. In order to prevent a “breakup,” value each and every interaction you or your team has with your customer(s). No matter how “loyal” they may be, never assume you’ll have their business, and always remind them you want it. Sounds like a relationship, huh?