Tips and Tricks
Here we are, twenty-some years into an era widely identified as the Information Age. It seems a bit ironic that the identifying characteristics of the day would be constant change and uncertainty. I’ve never had a point in my career when keeping up with trends demanded so much time.
Most of us usually do not want to start thinking about the holidays until we see snow on the ground, but the holidays will be here before we know it. Now is the time to start thinking about what gifts you are going to give your clients and employees for the holidays.
Christmas is a popular time to give clients and employees gifts to acknowledge how much you value them. However, Thanksgiving and New Years are also a great time to give gifts. You can give a gift to your clients and or employees for Thanksgiving to show you thankful you are for their business or service. New Years gifts are a way to wish your clients and employees a successful year.
S-E-O: Just three letters that represent the way to get your businesses website on the map in the world of search. Google, the ultimate arbiter of all things search, has spoken on the topic of engineered SEO techniques, and the message isn’t subtle.
The most talked-about search algorithim updates (‘Panda’, beginning in February 2011 and ‘Penguin’ beginning in April 2012) are game-changers. Truth is, today’s Search Engine Optimization encompasses some things not traditionally considered as SEO just a year or two ago. On the other hand, some of the staples of yesterday’s SEO packages are all but irrelevant. Sure – keywords, metadata and page titles are still around, but they have little to do with page ranking in and of themselves.
It’s no doubt that at some point in time your business has gotten approached to sponsor or participate in a particular event in your community. It’s hard to say no- especially to little Jimmy’s T-ball team or Sally’s Save the Whales demonstration – but to make event and sponsorship marketing investments impactful, we have to think of them strategically. When you start to look at event and sponsorship marketing as an aspect of your overall strategy – the choice to sponsor/not sponsor and how to do it will become clearer.
To get the most out of your website, email, mobile and social media marketing, you can’t treat the channels like trains running on separate tracks. The best results come when you integrate elements of each into one unified digital marketing strategy to grow audience, share content, convert more prospects into customers and boost your campaign ROI.