Tag Communications

For those of you running Facebook pages who’ve just gotten familiar with Welcome Pages, ‘Like’ Gates and those really tall profile pictures: it’s time to readjust. You’ve got until March 30 to get it down.

Recently I and several thousand other Quad-Citians  took in a Fourth of July tradition – a barge-load of fireworks displayed up-close and personal (close enough for the still-warm debris to rain down around us!).  With rare presence of mind, I whipped out my new whiz-bang mobile phone and started shooting video.

It’s so easy to take loyal and repeat business for granted, and we often we forget how valuable it is. We’re always thinking about how hard it is to gain a customer’s business and trust in the first place, but don’t really think about how it’s even more difficult to get it back or just how EASY it is to lose it. In order to prevent a “breakup,” value each and every interaction you or your team has with your customer(s). No matter how “loyal” they may be, never assume you’ll have their business, and always remind them you want it. Sounds like a relationship, huh?

The original topic for this effort was supposed to be “Clients we love and why.” In actuality that’s a little self-serving and bound to cause some bruised feelings. On the other hand, my experience over time dealing with customers, clients and “just folks” has made it clear many are suffering from becoming their “brothers critic” not keeper.

I took a page out of the advice we give to clients and spent the better part of the past four days doing secondary research on our industry, our region and the core industries that we serve. I figure that I’ve got a bit more time at it before I can comfortably say, “I think I’ve got it.”