Here we are, twenty-some years into an era widely identified as the Information Age. It seems a bit ironic that the identifying characteristics of the day would be constant change and uncertainty. I’ve never had a point in my career when keeping up with trends demanded so much time.
Facebook has very specific rules about how to conduct promotions, giveaways and exclusive offers on pages. The problem is many page administrators are not familiar with the rules and often violate them without knowing. Here are some of the most common violations and how to avoid them without compromising your marketing efforts.
To get the most out of your website, email, mobile and social media marketing, you can’t treat the channels like trains running on separate tracks. The best results come when you integrate elements of each into one unified digital marketing strategy to grow audience, share content, convert more prospects into customers and boost your campaign ROI.
1. Include a call to action in your posts
The best way to get fans to interact with your business on Facebook is to tell them how. Phrases like, “Check out this link,” “Like this status” and “Share this photo” are all specific ways fans can engage with your brand on Facebook.
2. Ask questions
Unlike traditional marketing, social media is vehicle for having a two-way conversation with your customers and potential customers. If you just talk at your fans, your marketing efforts are not going to be effective. Asking questions is also a great way to start the conversation, inspire comments and gauge the thoughts of your fans on a topic related to your product or brand.
For those of you running Facebook pages who’ve just gotten familiar with Welcome Pages, ‘Like’ Gates and those really tall profile pictures: it’s time to readjust. You’ve got until March 30 to get it down.