Anyone who turned on the television over the Thanksgiving holiday likely saw the Lowe's Black Friday commercial featuring the Nest Learning Thermostat.
Our client, Crawford Company, in Rock Island, is a certified professional for the Nest, so we capitolized on the product awareness and contacted local media, offering to connect them with an expert at Crawford to explain how the revolutionary product saves up to 20 percent in energy costs by learning your schedule.
We succeeded in placing Pam Lang from Crawford Company on Paula Sands Live. In the four-and-a-half minute segment, Lang explains the differences between traditional thermostats and the Nest, how the new technology learns the schedule of the homeowner and how much money the product can save a typical homeowner in a year.
The Bix Beiderbecke Memorial Jazz Festival just celebrated its 41st anniversary. While longevity speaks to the quality of music and entertainment the festival provides, it also creates a unique challenge for reporters, editors and photographers covering the event year after year.
The needs of an assignment editor at a TV news station are very different than those of an entertainment reporter at a newspaper. So I put together personalized pitches for each media outlet in our market to highlight bands, events and special features that would meet each organization’s coverage needs.