Here we are, twenty-some years into an era widely identified as the Information Age. It seems a bit ironic that the identifying characteristics of the day would be constant change and uncertainty. I’ve never had a point in my career when keeping up with trends demanded so much time.
Marketing communication pros in recent years have turned up the heat and sought to once again sell their expertise in creating brands. Part of brand building is storytelling, but how and what is the most effective way?
Too often local experts talk about processes and research that tends to be an inch deep and a mile wide. I’m a big believer in seeking out sources and experts who operate in multiple markets and are not local. Big brains.
Most of us usually do not want to start thinking about the holidays until we see snow on the ground, but the holidays will be here before we know it. Now is the time to start thinking about what gifts you are going to give your clients and employees for the holidays.
Christmas is a popular time to give clients and employees gifts to acknowledge how much you value them. However, Thanksgiving and New Years are also a great time to give gifts. You can give a gift to your clients and or employees for Thanksgiving to show you thankful you are for their business or service. New Years gifts are a way to wish your clients and employees a successful year.
Lately, I've noticed when I tell a friend the story of my fun-filled weekend, my fun-filled weekend is somehow compacted into only a few short sentences.
Perhaps my abbreviated stories are a result of the short attention span of my 3 year-old niece who just wants to get back to watching Wubbzy. Perhaps my stories are shortened because I live in a world in which we regularly communicate in 140 characters or less. More likely, though, my stories have become more succinct because I've spent the last decade of my life figuring out creative ways to fit a meaningful story into a few brief seconds. That challenge is what makes being an audio / video producer so enjoyable to me.