Direct Mail
Would you hire this guy?
The print salesman had called me six times for an appointment. His persistence finally paid off and he arrived at my office yesterday right at 10:00. My first impression was solid – his suit was Armani and his shoes appeared to be Italian. After a firm handshake he pulled a sample portfolio from his leather briefcase, handed it to me with his business card and said, “We’re giving a 20% discount to new print customers until the end of the month. Call me if you need anything.” He shook my hand again and left.
Would you even think of hiring this guy?
Published in Business, Direct Mail, Marketing, Strategy, Tips and Tricks
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