Tag Communications

    Sometimes it takes something you’d never pursue yourself to help pull your head out of your computer monitor.

While talking with a colleague here at TAG about the perils of tablet/e-reader gift choices, it occurred to me that we’ve been through another year where ‘everything changes’. Products are coming at us so fast we no longer have the will to keep up…let alone the time.

Starting and building a brand from concept to maturity requires more than just vision and focus, although those are important parts of the equation.  What’s needed most is a special team of individuals, a team that does not believe in the words "can't be done". A team that views challenge as opportunity and a team that will drive to success on every effort.

A few weeks ago, an office email went out asking us to each note any organizations that we volunteer for, so that we could try to quantify the gifts and services that we provide back to the community – and boy were the results surprising!

Fifteen years ago, when the Internet was brand new (and you really should stop a moment to think about that) I was asked to do some research into the imagined effects it might have on marketing communications. I remember doing a few presentations on what seemed to by the most significant of the lot: a shift in emphasis from “talking” to “listening.”