Tablet Wars 2011: Kind of the Same…but Different
While talking with a colleague here at TAG about the perils of tablet/e-reader gift choices, it occurred to me that we’ve been through another year where ‘everything changes’. Products are coming at us so fast we no longer have the will to keep up…let alone the time.
Published in Business, User Experience
0TAG Healthcare Marketing Snags Telly Award and More for Trinity Regional Health System
Trinity “Medical Experts TV Series” advertising merited a Bronze award in the Commercial Category for three spots featuring physicians involved in surgery, cancer and heart services during the 32nd Annual Telly Awards held last June in New York City.
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0What do Potential Customers and Men Have in Common? They Both Love Food.
When I say the words “promotional items,” it’s easy to immediately think of imprinted pens, koozies and other stereotypical “trinket” items. While there’s nothing wrong with these products, I think it’s important to shed some light on the hidden potential of promotional items.
Building a Brand - It’s a Team Effort
Starting and building a brand from concept to maturity requires more than just vision and focus, although those are important parts of the equation. What’s needed most is a special team of individuals, a team that does not believe in the words "can't be done". A team that views challenge as opportunity and a team that will drive to success on every effort.
PR: So What?
While every public relations campaign or idea starts out with the greatest of intentions, sometimes the results may fall short of meeting our expectations. What do you do next and how do you recover if you find yourself in this situation?
