Today’s automotive landscape has changed.
The days of folks cruising the lot on Sunday and coming into the showroom the following Monday to kick the tires, haggle over the trade in and write a check for a used or new car purchase is fading fast. Since the advent of the internet, consumer research and sites like Edmunds and Kelly Blue Book have spawned a new kind of buyer.
Today’s automotive landscape includes social media platforms where not only are your clients talking with each other about cars, but they rely upon those conversations when they make a decision about what they’ll buy. Geo-tagging platforms like Gowalla, Yelp and Foursquare are instrumental in meeting people where they are and helping guide their choices when it comes to all things automotive, including service.
Digital and mobile platforms are making it easier to be in the right place at the right time. What’s needed to bridge the gap is knowledge and implementation of integrated campaigns. Our methodologies incorporate the strengths of the online space with traditional media to create real-world applications that drive traffic to your dealership.
